A clean campaign structure makes optimization easier, improves learning stability, and reduces wasted budget. Here’s the proven structure we deploy for most accounts.
Simple, Scalable Structure
- 1 Objective per campaign (e.g., Sales)
- 2–4 Ad Groups per campaign (audience/theme based)
- 2–5 Creatives per ad group (hook and angle variance)
Audiences That Don’t Fight Each Other
- Separate broad, interest, and lookalike in different ad groups
- Avoid overlapping interests in multiple ad groups
- Exclude purchasers from prospecting; include in retargeting
Budget & Bidding Guidelines
- Start with modest budgets; scale by 20–40% when CPA is on target
- Test bid strategies only after creative & audience fit is proven
- Use daily budgets + rules to protect CPA when scaling
Automate the Boring Parts
Use ADMEN CO to set guardrails: auto-pause losing ad groups, auto-duplicate winners, and send daily performance summaries with next steps. Start your 14-day free trial.