If your ROAS is stuck, use this 30-day plan to unlock quick wins in creative, audiences, and budget rules—without restarting everything from scratch.
Week 1: Creative & Offer
- Launch 5 new hooks across 2 core angles
- Add a time-bound offer or bonus to increase CVR
- Use comment mining to address top objections in creatives
Week 2: Audience & Bids
- Test broad vs. interest stacks; exclude purchasers from prospecting
- Try a controlled bid strategy test on 1 ad group only
- Adjust budgets based on CPA trend, not one-day spikes
Week 3: Automation Rules
- Auto-pause when CTR < threshold after 5k impressions
- Auto-duplicate winners with spend caps
- Reduce budget by 20% if CPA exceeds target for 24h
Week 4: Scale Safely
- Scale only when CPA is on target for 2–3 consecutive days
- Refresh creatives weekly to prevent fatigue
- Monitor frequency, CPC, and comment sentiment
Make It Automatic
ADMEN CO turns plain English prompts into rules and sends a daily performance summary. Start your 14-day trial and follow this playbook without manual grind.