TikTok Ads Benchmarks 2025: CTR, CPA, ROAS You Should Aim For
Planning your growth on TikTok this year? These practical benchmarks for CTR, CPC, CPA, and ROAS will help you forecast, diagnose performance, and prioritize your testing roadmap.
Key TikTok Ads Benchmarks for 2025
CTR
CPC
CPA
ROAS
How to Use Benchmarks Properly
Benchmarks are reference points, not goals. Use them to spot issues: if your CTR is below 0.8%, creative and hook testing should be priority. If your CTR is healthy but CPC is high, test audiences and placements. If CPA is off with healthy CTR and CPC, focus on conversion rate and offer.
Creative Signals to Track Weekly
Hook retention (0–3s watch and 3–6s drop-off)
Thumb-stop ratio (impressions to 2s views)
Click-through trends across first 48 hours
Top 5 comments sentiment and objections
Scaling Guardrails
Increase budget only when CPA is ≤ target for 2–3 consecutive days
Use auto-duplicate to scale winners while capping spend per duplicate
Pause underperformers after N impressions with CTR below threshold
Turn Benchmarks into Rules
With ADMEN CO you can write prompts like "If CTR < 0.8% after 5k impressions, pause" and AI will convert them into precise rules.
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